Char Harvey Creative is in the fun business of marketing through various channels in order to position and build your brand, engage your audience, run social campaigns, drive web traffic, and contribute unique content to your tribe. I am committed to influencing optimal revenue growth while exceeding your expectations.
I am based in Somerset West, Cape Town and am the founder of Char Harvey Creative. On occasion—when the workload calls for it—I use a trusted network of passionate marketing suppliers and freelancers, committed to the success of my clients.
Field of experience and skills:
• Branding across the range
• Marketing Strategy
• Copywriting
• Creative Direction
• Graphic design
• Email Marketing
• Retail marketing
• Sales funnels and landing pages
• SEO
• Web development and maintenance
• Direction and Production across the range
• Social Media Strategy, Community Management and Growth
• Opportunistic, guerrilla marketing and viral campaigns
• Concepts, campaigns and full rollout and production thereof
• Analytics, reporting and insights on a regular basis.
• Creating and curating content on various platforms
• Any advertising-related requirements from
– ATL (radio, TV, film, news and media print) to
– BTL (promotional, outdoor, Point-of-Sale, retail, specialised packaging)
My service offering is that of a full-service marketing agency. I have over 25 years of expertise in the advertising industry as well as in the field of business and entrepreneurial training and development.
My USP is that I approach marketing from a holistic perspective. In order to establish a closed loop of communication, I incorporate each platform relevant to building your brand's story. Strong CTAs are implemented at each level to get the desired, measurable results that you—as a business owner—need.
I am strategic in all my efforts, working hard to ensure that, first and foremost, the company's marketing strategy is consistent with and expands on the Vision and Mission statements.
Secondly, any marketing initiatives should be evaluated before going to market and measured subsequently to ensure that they meet your marketing strategy's objectives and timelines. This allows us to fine-tune any future marketing initiatives to ensure greater ROI through enhanced communications.
